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Your CIO can reduce virus hoaxes in your firm. Here's how

Special info for antivirus vendors

Rob Rosenberger

Questions the antivirus firms sometimes ask

What kind of pet projects are you working on right now?

  1. The "Email Infrastructure Security Test Plan From Hell" will go public at InfoWARcon.
  2. The EISQüB project (Email Infrastructure Security Quality Barometer) begins when the builder finishes my new computer lab. View this slideshow for more insight.
  3. I hope to play with AV products someday for Cobalt's Qube2 & NASRaQ platforms.

Admit it: you're biased. Why do you hate vendors so much?

Biased? You better believe it. I only consider myself "non-aligned."

Do I hate the AV industry? No. You provide an absolutely essential service and I want you to earn every single penny you can get. I hope your stock options go through the roof, too. I just want y'all to take ethics into account. I inflict my ethical standards on you because the media certainly doesn't hold you to any.

Why does [company] get so many good URL links on your website?

Someone at the firm usually sends an email when a new hoax-related page goes up on their website.

How did you obtain insider info on us?

As if I'd actually tell you? Sure, why not... Current and former employees brief me. Your salesmen blab all sorts of things to customers who later write to me. I call tech support to confirm what I learn. Oh, and your competitors whine about your antics.

Can we interest you in using our products at no cost?

Only if it supports a pet project and if it's software. Otherwise I'll politely decline. I get swamped if I juggle more than 4-5 different apps on my production boxes. Don't worry, though: I rotate products occasionally.

Please note: I don't accept gratis hardware from computer security firms. Even a "loaner" would create the appearance of quid pro quo.

Will you talk to our people on a regular basis (even if you despise us)?

You bet! Please feel free to call my office at (319) 646-2800. I might sound flippant at times and I might disagree strongly about certain things -- but you'll find me much more amicable than you might think.

Phone calls & emails remain private by default. (I'm not a reporter looking for a scoop.) If you want to tell me about a new hoax you've noticed, great! If you want to critique my opinions, great! If you want to brief me about a new product or technology, great! I'd even like to chat by phone on a regular basis if you can stand it (perhaps once every other month).

If you want me to sign an NDA before we talk, then save your breath. I won't hold it against you for keeping your mouth shut.

Can we give you a VIP tour of our firm?

The rules are simple. Hotel & airfare come out of MY pocket, not yours. (I'll let you pick up my lunch tab.) I still have a few dates available in August for my west coast AV vendor tour...

I show up on your doorstep and you get me for the whole day. You can attach me to a PR wonk during my visit if you wish, but I want to eat with real virus experts. (You cover their lunch tab.) Or, you may set up a PR luncheon for clients/media where I'll give a virus hoax lecture. At the end of the day, I depart entirely at my expense.

I'd like to meet privately with one of the bigwigs for at least a half-hour. I consider it a "get to know you" session. I'd also like to meet the PR team (if you have one) for a half-hour so I can better understand your firm's views on publicity.

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